"They know their clients’ business, the people who run them and they understand their needs.

The essence of this competitive advantage is that all their staff know the client and the industry they are operating in, to the level required to give superior advice to that of their competitors. It is not just about partners knowing the client’s business and their industry, it is also about other staff knowing their clients business. In this way they not only provide a better service to their clients but also provide a much stronger career path and a greater level of involvement with their staff."